Salesforce offers a lot out of the box, but sometimes you need a connection that goes just a little further. That’s what the Salesforce API is for: it lets developers send commands to Salesforce programmatically, instead of via the graphical interface.
What the API makes possible
- Managing records: retrieving, creating, updating and deleting data, plus managing users and custom objects.
- Integration with external applications: seamless connection between Salesforce and third-party systems.
- Process automation: for example, automatically generating a follow-up task as soon as a new lead comes in.
- Custom apps: your own applications that communicate with Salesforce data for unique requirements.
Real-time and data management
The Streaming API enables real-time event tracking and data synchronisation. In addition, the API facilitates smooth data migration between systems and continuous synchronisation across platforms.
Reporting and external access
You can extract and query Salesforce data for your own reports and performance visualisations. External partners, suppliers and customers can also work with Salesforce data in a controlled environment.
What to watch out for
Consider security (OAuth), API limits and robust error handling. A good design prevents surprises as you grow and keeps your integration maintainable.
We build integrations that are scalable and maintainable. View our development & integrations.