Many organisations work with disconnected systems: sales in Salesforce, finance in Exact Online or AFAS, time tracking separate and order status in Excel. The result: duplicate work, conflicting data and decisions based on unreliable figures.
What is a Single Source of Truth?
It is the architectural principle that all relevant information about a customer, deal, project or invoice should be available in one place. Salesforce is exceptionally well suited to this: it revolves around the customer and offers a robust permissions model, audit trails and GDPR-compliant data governance.
Three ways to connect
- Direct API integration: the fastest, but requires maintenance.
- iPaaS middleware: handy when there is complexity and multiple systems.
- Standard AppExchange connectors: quicker to implement, but less flexible.
Common integrations include ERP (Exact Online, AFAS, SAP), time tracking, payment and invoicing platforms, marketing automation and support systems.
What it delivers
Account managers immediately see the complete customer file, the service desk has all the context, finance no longer loses time on manual month-end closings and management gets real-time dashboards. The result: less manual work, fewer errors, faster decision-making and employees who focus on more valuable work.