MYbusinessmedia
A large-scale digital transformation: from legacy systems and data silos to one central platform for CRM, subscriptions, invoicing and online content.
MYbusinessmedia is a leading multimedia publisher focused on entrepreneurs and professionals in manufacturing, food, engineering and more. With titles such as EngineersOnline, Constructeur, Aandrijven & Besturen and Vraag&Aanbod they reach more than 200,000 industry professionals, through magazines, online content, events and marketing services.
The challenge
MYbusinessmedia wanted to undergo a large-scale transformation towards digital operations. Many processes were organised traditionally, think printed magazines and fragmented workflows, with data spread across silos.
- Processes organised around printed magazines and fragmented workflows
- Data spread across silos, without a central overview
- Employees lacked visibility and collaboration
- No central overview of key processes such as subscriptions, invoicing and communication
Our approach
Resolve IT carried out an integrated project in four steps: from a solid data foundation to a fully digital platform.
Building the foundation
Migration of data from legacy systems to Salesforce, with validation and clean-up of data spread out over many years. This created a solid foundation for CRM, sales, contract and order management, subscription and debtor management and invoicing.
Administration and storage connected
Integration with Exact Online for seamless financial processing, and with SharePoint for centralised cloud storage with a logical folder structure, accessible to internal and external teams alike.
Marketing and customer insight
Spotler was replaced by Salesforce Account Engagement, including website integration with online forms and tracking. That delivers a 360° customer view from the very first contact.
Transformation to online media
Launch of a WordPress portal where trade magazine content and advertisements are available online. New subscribers register through Account Engagement forms and are automatically passed to Salesforce, where subscriptions, recurring invoicing and membership rights are activated.
Products in use
Our Billing Platform powers the recurring invoicing and the Influx Exact Connector keeps the financial administration in sync.
The result
MYbusinessmedia now benefits from a fully digitised and integrated platform, with one central system managing all processes and data.
Data and processes are centralised, the administration runs efficiently through Exact Online and content is stored centrally in SharePoint. Marketing automation and website integration provide deep customer insight, and the transition to an online platform, including subscription management and access to professional content, went seamlessly. The transformation makes MYbusinessmedia future-ready: scalable and digitally oriented.
“Creating invoices has never been this easy.”
Marcel Geurtse · Controller, MYbusinessmedia
Looking ahead
With one central system as its foundation, MYbusinessmedia continues to build on its digital strategy: from further personalisation of campaigns to expanding the online platform.
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