Talpa Studios
From printed paperwork to one Salesforce platform for the entire organisation: distribution, concepts, marketing, legal, finance and productions now collaborate across departments.
Talpa is the largest television station in the Netherlands. Talpa Studios develops and produces television formats for a global audience, working with international distribution partners, broadcasters and advertisers.
The challenge
Before Resolve IT came on board, a lot still happened on paper: information was literally shared as printouts. That had to change. The first question was concrete: implement Sales Cloud to give one sales department, Distribution, insight into its pipeline.
- Many processes still ran on paper; information was shared as printouts
- No insight into the commercial pipeline of the Distribution department
- Departments worked in isolation, without visibility of each other's work
- Information about concepts, contracts and financial flows was fragmented
Our approach
What started as a quickstart for one department grew into an organisation-wide implementation of eighteen months. Not through months of upfront design sessions, but by understanding the question quickly and delivering quickly.
Quickstart for Distribution
We treated the first request as a quickstart: within 4 weeks the Distribution department was working in Salesforce, with a clear pipeline.
From quickstart to the whole organisation
CEO Maarten Meijs invited us in for a conversation. Where other partners first proposed weeks of architecture and design sessions, we had understood the question quickly and delivered quickly. That pragmatic approach was the reason Talpa asked us to do the same for the entire organisation.
Distribution worldwide
Alongside Dutch distribution, international distribution is now fully managed in Salesforce as well.
From idea to production
New concepts are developed end to end in the system, from idea to production. For the launch of new TV programmes we built a survey tool that scores concepts on feasibility, originality and further potential.
Every department on board
Marketing and Branded Marketing do their work in the system, Legal has an overview of all internal and external contracts with suppliers and customers, Finance has a complete view of all financial flows connected to concepts and broadcasts, and Productions plans broadcast dates and prepares productions in the system.
Documents in order
Our SharePoint integration was deployed across several SharePoint sites, so documents from Salesforce land in the right place.
The result
There is now one system in which all departments work, and in which they can above all see what the others are doing. For the first time, the teams truly collaborate across departments.
The hardest part was not the technology, but bringing the outspoken opinions of the different departments together into a solution that works for everyone and that everyone is happy with. That succeeded: an eighteen-month implementation that can rightly be called a great success. And at the very top of the organisation the result is just as tangible: John de Mol now has a dashboard with all the key figures.
Looking ahead
With an organisation-wide platform as its foundation, Talpa Studios is looking at further automation and deeper integrations between commerce and production: a base that grows with their international ambitions.
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